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The Black Neon Tetra can live for about 3–5 years if kept in optimum living conditions and you can do a lot to extend or maximize its life span which we cover below. The Black Neon Tetra will do best…

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Week 2

Before my one-on-one meeting, I worked primarily on my storyboards and trying to iron out some of the compositions and transitions before moving deeper into style.

Now after my one-on-one meeting I feel comfortable with the first 3/4 of my storyboards and am in the process of completely overhauling the last quarter since it felt like it was lacking a conclusive feel. Another big take away from that meeting was that the style I currently had needed to be pushed further since it was lacking vibrancy and a sense of humanity (the video was seeming much more digital than human).

Currently, I am working on ideating the animation style and honing in on a balance between a digital and a “real” feel. My goal is to strike a style that is primarily digital but contains some elements that start to connect this digital world with reality since they are intertwined.

Moving forward I hope to have some style variations to discuss for the next meeting and a rework of the final scenes. I also want to work more on animating my background gradient/pixels since it will be present in some form throughout the video.

A quick breakdown of some style iterations so far:

Previous logo typeface was a simple sans serif, but it only contributed to the lack of humanity in the style. So I did some exploration on a more unique typeface. Really was liking Buffon at first (still think it's pretty cool), but felt it was starting to be distracting. Currently and leaning towards Americana, cleaner and the serifs aren’t as sharp.
Exploration of presentation title slide (left) original both logo and body copy used Work Sans, (right) current rework, uses Americana for the logo and Work Sans for the body.
Example of a new scene near the end of the animation. (left) a scene as of last week, (right) new version.

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