The price is right

Rendering animated movies on the public cloud sounds crazy until you really think about it. As a workload, it is extremely computationally intensive, requires an enormous amount of storage and is subject to dramatic variances due to the nature of the entertainment business (Summer blockbusters, Christmas movies, etc.). The cloud offers unprecedented access to compute and data storage resources, available on-demand and at very large scales. It would seem to be a match made in heaven, however, as with many things, the devil is in the details.

A quick back of the envelope comparison of on-demand costs with on-premises hardware will quickly lead to the conclusion that the cloud is far too expensive for rendering at scale. However, the key to getting the right price is using the cloud provider’s spare capacity.

Imagine you are running a public cloud. You have to be able to quickly provide computational and storage capacity to a customer within 5 minutes of them requesting it. How could you achieve such a feat? The answer is rather low-tech: you must over-provision and maintain healthy excess inventory.

All 3 major public clouds provide alternate billing models that leverage this excess capacity. The models of each cloud differ considerably but the result is the same: Anywhere from 80~90% savings over on-demand prices for computational capacity. But of course there’s a trade-off. These servers may be taken away in the event that another customer requests the same computational hardware at on-demand prices.

Thankfully the rendering workload is uniquely fault-tolerant. Any render wrangler will tell you that even if individual servers crash or suffer from a hardware failure, the job will go on. This is mostly due to the way renders are distributed amongst the servers available.

When operating at scale, each scene is split into its component frames. These frames are then distributed to individual servers by a queue management engine. The specific engine used depends on the company involved but they usually work in a similar fashion (for e.g.: Sun Grid Engine, Backburner, Deadline, Coalition, Torque). If a server becomes unresponsive the frame is marked as unfinished and the work of rendering it is dished out to another server. This means that rendering is perfectly suited to using excess cloud capacity.

Thanks to Google’s better network performance the NFS limit is slightly higher on GCP, but it is still the limiting factor to hitting massive scale.

Traditionally render farms are purpose-built datacenters usually located very close to the animation professionals building the models, textures, lighting and scenes. These assets are relatively heavy (of the order of 10’s of terabytes). These assets change frequently during the course of production and may need to be modified at a moment’s notice. This makes transferring them from local systems to the cloud problematic both in terms of sheer size as well as maintaining synchronization.

The assets also form the core of a studio’s intellectual property and are extremely sensitive in nature. Many studios have very strict security provisions and the MPAA itself has set forth several guidelines for datacenter security.

Since render farms are purpose-built, adding capacity is not easy. Datacenters take years to plan, hardware procurement cycles are slow and the setup, configuration and networking takes time. As a result of this, the licensing models offered by rendering engine software vendors are typically not designed to be elastic.

Rendering/VFX demand continues to grow at incredible rates. The prevelance of 4K has lead to ever-increasing texture sizes and an almost insatiable need for computational resources. New frontiers such as virtual reality and 360º photography are generating even more demand.

As the cloud matures and the proprietary technology being developed at Amazon, Microsoft and Google takes tighter hold, it will be increasingly difficult for on-premises data centers to keep up. The unprecedented scale of the cloud is forcing rearchitecting of traditional technology and it is leading to dramatic leaps in performance.

Given the broader industry trends and the track record of the cloud so far, it is very likely that this technology will play a major part in the next wave of rendering & VFX work. We believe that any animation and/or VFX studio needs to get comfortable with the cloud way of doing things because it will almost certainly be their new render farm.

Related posts:

Ansel sedang sibuk menanti kabar dari Haris. Ia terus mengecek ponselnya, berharap Haris memberi kabar bahwa ia sudah sampai di bandara. “Kok lama ya?” pikir Ansel. Sedetik kemudian, ponselnya…

El domingo 26 de noviembre de 2017, un grupo conformado por nueve estudiantes de tercer semestre de la carrera de Comunicación de la Facultad de Estudios Superiores Acatlán (FESA), asistieron a una…

If every dot in my bullet journal. “Creative Suffering” is published by Caitlin Patricia Johnston in Dot Poetry.